Competition
There are a variety of direct and indirect competitors that we face in this market. Our main competitor is SchoolInfoApp while some school districts have introduced similar apps on their own. There are a number of companies that provide services to schools setting up their own school app (such as iSchoolBox). SchoolInfoApp does market its app in a number of countries and offers language translation to more than 15 languages. They provide many of the features that YourSchool does, including offering school news, calendars, pictures and a free download of the school application for parents and students. Along with our app, they also provide the ability to send 'push' notifications and faculty/staff page capabilities. However, there are a few significant differences between the apps. SchoolInfoApp does offer the ability for parents to 'initial' completed forms sent to them. YourSchool takes that a step further, offering more advanced interactive capabilities by allowing parents to fully complete non-populated or generated documents before digitally returning to school personnel. Further, YourSchool allows parents to pay school fees, like school supplies and field trips, directly through the app. In addition, SchoolInfoApp offers its app to schools at an annual price of $1500 for a branded service (as well as an additional one-time setup fee of $2199) or $749 for the non-branded one (which could be described as a lite version). On the other hand, YourSchool offers all of the same branded services (along with the digital features) for $999. Both companies offer multi-year pricing discounts in the range of 5-15%, depending on the number of years committed. |